Saphirs
Mining, 826

fall 2021

AUDIENCE: Kids, Students (8-16)
CHANNEL: Branding & Print


PROJECT BRIEF:
Create a fictional 826 store brand identity based on the assigned city. In this case Bozeman, Montana.

WHAT IS 826?: 
826 National is a non-profit organization that supports students in their literacy and creative writing skills across the United States. Each store has a quirky and fun theme to represent the essence of the city they are in.

MY TAKE:
Saphirs Mining is located in the majestic city of Bozeman, Montana. It is inspired by the mythology of the Sapphire with an astrological contemporary theme. The store provides students with safe mining practices, and teaches the abilities of the sapphire. They can also expect a hands-on gem mining experience.

WHAT I LEARNED: Learned about branding and applications, but most importantly to test print colors before getting in too deep into the project.

View process︎︎︎

#iconography | #story-telling | #layout | #strategy | #grid | #branding |




SECONDARY LOGOS

COLORS
GRID (based on the structure of the mines)

ICONOGRAPHY

STATIONERY

PRODUCTS

ZODIAC TALISMAN CARDS


            


DETROIT, MI | COLUMBUS, OH