Saphirs Mining
Process


RESEARCH:
The project started with an in-depth reasearch on the city of Bozeman, Montana which was done in collaboration with Jordan Mickey. From there, three concepts that described the essence and uniqueness of the city came to be: Sapphire and Mining, Dinosaurs and Hunting, and Fish Hatchery. 






TEAM RESEARCH:

3 CONCEPTS: 
After combined research, our team split up. I then created 3 different concepts that described the essence of the city in which by the end, I decided to go with Concept 1: Sapphire and Mining. 


Later on, we were tasked to create a few moodboards and narrow down on our ideas of what we wanted the store to look like and feel and settle on the one that we thought would represent our city the best. 



DECISION: 
Based on all this, a decision was made. A Playful, Sophisticated, and Creative supply mining shop came to live called Saphirs Mining along with a stationary system and 8 products. 

BACKSTORY: 
The great demon chicken defied the Gods. At some point, the Gods decided to sacrified him and dismantled his body. Each part of his body became the sapphire when they landed on earth. Now, every chicken generation tries to worship the demon chicken by taking care and finding the sapphires. From a young age, they have to make friends that will help them around the mines, and that’s where the zodiacs come from. Each and every single one of them has a different job/ function around the mines that specifically correlates to their zodiacal personality. 


            


DETROIT, MI | COLUMBUS, OH